✨Kotler On Marketing

More than one million hardcovers sold Now available for the first time in paperback! The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions The greatest investment advisor of the twentieth century,

Why are people successful for centuries, humankind has grappled with this question. In this stunning new book, Gladwell takes us on an invigorating intellectual journey to show us what makes an overachiever. He reveals that

Everybody Lies: What The Internet Can Tell Us About Who We Really Are Insightful, surprising and with ground-breaking revelations about our society, Everybody Lies exposes the secrets embedded in our internet searches, with a foreword

Real Estate Investing 101: From Finding Properties and Securing Mortgage Terms to REITs and Flipping Houses, an Essential Primer on How to Make Money with Real Estate   A comprehensive, accessible, and easy-to-understand guide to

Stop waiting around for the career―and life―that you deserve and start taking the reins! Leading Women shows you how to claim power and respect, conquer your internal barriers, and change the world by helping other

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The Infographic Guide For Entrepreneurs: A Visual Reference For Everything You Need To Know Everything you need to know about starting your own independent business—and earning big—through easy-to-understand infographics. Start your dream business, optimize your

Essential Managers: Leadership The practical guide that gives you the skills to succeed as a leader DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a

Secrets Of The Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some people seem to get rich easily, while others are destined for a life of

Freakonomics (New Edition) Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions

Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling

The Black Swan: Second Edition The Black Swan is a standalone book in Nassim Nicholas Taleb's landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we

Think And Grow Rich Think and Grow Rich is a 1937 personal development and self-help book by Napoleon Hill. The book was inspired by a suggestion from Scottish-American business magnate and philanthropist Andrew Carnegie. While

What you are today is not important... for in this

The Power of Your Leadership: Making a Difference With Others John C. Maxwell, #1 New York Times bestselling author, shows you how to shift from success to significance by leading with passion and purpose in

This updated edition of management guru Ken Blanchard’s classic work Leadership and the One Minute Manager teaches leaders the world renowned method of developing self-reliance in those they manage: Situational Leadership II. From Leadership and

Thinking, Fast and Slow The phenomenal New York Times Bestseller by Nobel Prize-winner Daniel Kahneman, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions. Why is

Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?  Is

For twenty-five centuries, men have used Sun Tzu's classic The Art of War as a guide to conflict. In recent years, it's been a guide to climbing the corporate ladder. But this book shows that there are

How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem

It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how

In her fourth consecutive runaway New York Times bestseller, America's most trusted personal finance expert, Suze Orman, reveals the 5 Laws of Money that apply to everyone. Whether you are young or old, whether you have put

"Tony Robbins needs no introduction. He is committed to helping make life better for every investor. Every investor will find this book extremely interesting and illuminating" - Carl Icahn, billionaire and investor. "Tony Robbins is a

Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your

MÔ TẢ SẢN PHẨM : One Up On Wall Street: How To Use What You Already Know To Make Money In The Market More than one million copies have been sold of this seminal book on investing in which legendary mutual-fund manager Peter Lynch explains the advantages that average investors have over professionals and how they can use these advantages to achieve financial success. America’s most successful money manager tells how average investors can beat the pros by using what they know. According to Lynch, investment opportunities are everywhere. From the supermarket to the workplace, we encounter products and services all day long. By paying attention to the best ones, we can find companies in which to invest before the professional analysts discover them. When investors get in early, they can find the “tenbaggers,” the stocks that appreciate tenfold from the initial investment. A few tenbaggers will turn an average stock portfolio into a star performer. Lynch offers easy-to-follow advice for sorting out the long shots from the no-shots by reviewing a company’s financial statements and knowing which numbers really count. He offers guidelines for investing in cyclical, turnaround, and fast-growing companies. As long as you invest for the long term, Lynch says, your portfolio can reward you. This timeless advice has made One Up on Wall Street a #1 bestseller and a classic book of investment know-how.

When Buyers Say NO This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt

Way Of The Wolf: Straight Line Selling: Master The Art Of Persuasion, Influence, And Success Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in

Many salespeople can line up prospects, recite the benefits of their product or service, and stir the interest of their client. But when it comes to actually closing the deal, they fail and the sale

In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do: Don't sell against

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 208 Kích thước: 155 x 233 x 14 (mm) Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated

Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health

Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless

It is assumed that in the development of an organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's ante- and neo-natal

Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning

Finalist for the 2015 Financial Times and McKinsey Business Book of the Year Best business book of the week from I The author of Power, Stanford business school professor, and a leading management thinker offers

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this

Trump: The Art Of The Deal President Donald J. Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker. “I like thinking

The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives.

Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing

Life's too short to be unhappy at work "I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader, these words have probably run

Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through

The Leading Brain A cutting-edge guide to applying the latest research in brain science to leadership - to sharpen performance, encourage innovation, and enhance job satisfaction. **Featured on NPR, Success, Investor Business Daily, Thrive Global,

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of

The Social CEO: How Social Media Can Make You A Stronger Leader There remains a huge gulf in understanding by many leaders of what some are calling the Social Age - huge changes going on

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new

Lean In: Women, Work, and the Will to Lead Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government

From the multimillion-copy bestselling author of The 7 Habits of Highly Effective People--hailed as the #1 Most Influential Business Book of the Twentieth Century--The 3rd Alternative turns Dr. Stephen R. Covey's formidable insight to a powerful new

INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates 'Management What Matters is a must read for anyone motivated to improve their organization' - Former

This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a

The Organized Mind: Thinking Straight In The Age Of Information Overload In The Organized Mind, New York Times and Sunday Times bestselling author and neuroscientist Daniel Levitin offers solutions for the problems of information overload. Overwhelmed by demands on your

A crash course in managing productive, successful, and happy employees!Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that

'Superbosses shows the incredible impact that great managers can have, both on their employees and on entire industries. Finkelstein has written a true leadership guide for the Networked Age'  Reid Hoffman, cofounder and chairman, LinkedIn; coauthor

In this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most

Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism?

The Making Of A Manager: What To Do When Everyone Looks To You Instant Wall Street Journal Bestseller! Congratulations, you're a manager! After you pop the champagne, accept the shiny new title, and step into this

The Fourth Industrial Revolution The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives We are on the brink of the Fourth Industrial Revolution. And

HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from